So often, commericals these days are, how shall I put it, stupid. Those Sonic commercials come to mind. Companies that approve commercials like that, to me, are saying their customers are idiots. What is worse, I think, is that such commercials don't accomplish what they intend, the selling of a particular product. Sorry to be so blunt. I think the only reason I can fairly say that, is that there is evidence that ad agencies still exist that are capable of being creative and getting their message across at the same time. One shining example, one that appears too infrequently on TV, is this Geico Abe Lincoln commercial. It's real, at least for us guys, because we've all been there. C'mon ladies, you know it's true.
The only other thing I could add is, that while Abe Lincoln was an honest man, he wasn't a stupid man.