“It is our nasty twentieth-century materialism that makes us feel: what is the use of writing, painting, etc., unless one has an audience or gets cash for it? Socrates and the men of the Renaissance did so much because the rewards were intrinsic, i.e., the enlargement of the soul. Yes we are all thoroughly materialistic about such things. 'What's the use?' we say, of doing anything unless you make money or get applause? for when a man is dead he is dead.' Socrates and the Greeks decided that a man's life should be devoted to 'the tendance of the Soul' (Soul included intelligence, imagination, spirit, understanding, personality) for the soul lived eternally, in all probability. I think it is all right to work for money, to work to have things enjoyed by people, even very limited ones; but the mistake is to feel that the work, the effort, the search is not the important and the exciting thing. One cannot strive to write a cheap, popular story without learning more about cheapness. But enough. I may very well be getting to raving.”
Ueland, Brenda (2010). If You Want to Write (Kindle Locations 359-367). Wilder Publications. Kindle Edition.